Markstrat-Consulting Pvt. Ltd. is a New Delhi (INDIA) based high caliber strategic marketing consulting, strategic management and business consultancy organisation run by highly qualified and experienced professionals.
Our Services
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We offer consultancy services in following areas:

Market Opportunity Assessment Studies

• Market studies encompassing
    - Marketing and business research  
    - Ascertaining market size, market growth rates and demand potential 
    - Mapping marketing and competitive environment, ascertaining marketing feasibility and trade practices

Market Entry Strategies

• Working out suitable strategic options for business entry in India
• Evaluating entry options based on comprehensive analysis
• Advice regarding formulation of marketing strategies, market business growth strategies and working out marketing plans accordingly
• Product launch and branding strategies

Partner Search

• Identification and evaluation of potential distribution partners in India
• Identification, evaluation and due diligence of potential joint venture partners
• Search for strategic partners for contract manufacturing, co-manufacturing and sourcing of products services from India

Sales/Distribution Related Consultancy

• Distribution channel strategies and channel development solutions
• Channel audit and solutions for effectiveness efficiency
• Search, identification and evaluation of marketing/distribution partner/s

Strategic Management Consulting

• Advice regarding corporate strategy and business planning
• Search and evaluation of strategic business partners for joint ventures, co-manufacturing and contract manufacturing
• Start-up assistance to foreign companies
• Business restructuring and optimization of business operations
• Business process reengineering

Some of the projects carried out by us

Markstrat-Consulting specializes in conducting market studies and market research pertaining to consumer/durable products, industrial products, healthcare, engineering products, mining products and several non-conventional products/business services. The company has also successfully carried out several assignments in strategic management areas for Indian and foreign clients. List given below shows the diversity of the projects undertaken by us:

Marketing area

- Development of marketing and product launch strategy for a range of processed foods imported from Australia
- Market studies and entry strategies for pharmaceutical and packaging products in India
- Market studies and developing market entry strategies for building & construction products in India
- Market study to evaluate marketing possibilities of mining electricals in India
- Market assessment studies in respect of hospital disinfectants, energy saving device for fluorescent lighting, diesel refueling systems and other specific healthcare products
- Market study regarding air-conditioners and washing machines in India
- Market study on garage tools & equipments, dynamic balancing machines, dynamometers and vibration monitoring systems in India
- Market study on use of lubricating and antirust spray chemicals in India
- Market study on multiwall industrial paper sacks
- Market study on cold & warm forged and sintered products in India
- Market study regarding use of specialty carbon in India
- Market study to scan marketing environment for sanitary napkins and contraceptives in India and to develop suitable market entry strategy
- Development of marketing strategies for new technologies for small scale industries in India

Distribution Area

- Search, identification and evaluation of distribution partners for foreign companies to sell FMCG products such as bakery/confectionery products, edible oils, cosmetics, healthcare pharmaceutical products, wines, packaging products, building products, engineering and mining products in India
- Development of distribution strategies for selling tissue paper in India

Strategic Management Area

- Identification evaluation of joint venture partner to manufacture and sell energy saving devices signage products in India
-Identification and evaluation of contract manufacturer to make high compression roof bolts in India
-Formulation of business strategy corporate plans for a company diversified into plastic moulding business

Miscellaneous assignments carried out by us are

- Analysis of business structure alternatives and selection of appropriate business structure
- Due diligence on potential business partners, suppliers and customers for several foreign investors
- Identification of marketing and joint venture partners to sell FMCG products in India.
- Market entry and business planning for a German company
- Business planning, diversification and marketing strategy for an auto components company
- Study regarding viability of establishing agro service centres on diesel filling stations/pumps
- Complete study of cosmetic surgery business viability in India and development of a business
model giving comprehensive entry and marketing plans
- Viability study for setting up business to import and market processed food, cosmetic products, vegetables, fruits and related products in UAE
- Dealer development training and sales trainings for automotive companies

Case studies

1. Business model for German company:

A German company was interested in setting up business to manufacture and sell Kraft paper sacks in India. However, the company was not clear with regard to Indian market situation regarding prospects of world class multi walled paper sacks in India given the competition from cheap Indian products and Government of India’s policy regarding foreign investment in paper sector. Given some bad examples of unsuccessful joint ventures in India, the company was apprehensive about the company management structure. Markstrat-Consulting conducted a detailed research to understand the paper sack market and growth prospects in India, prepared a detailed report encompassing Government’s policy/procedures affecting investment and evaluated the options of management structure to recommend the best suited. The German company has benefited immensely from the advice and has set up business near Chennai as per the business

2. Market entry for healthcare products

A Canadian company engaged in manufacture of healthcare products was planning to enter Indian markets through manufacturing or export route, however was not sure as to how would it strategize its market entry, given its high quality product & thus expensive offerings. Given the price sensitivity of most Indian markets, Markstrat-Consulting advised the company on the entry strategy with a suggestion to first export its products through a select distributor network so as to position products in the niche market. Four distributors of high-end healthcare products, one each in four major regions of the country were selected for alliance. Markstrat-Consulting located and recommended distributors who could comply with the positioning plans of the company and assisted the company in implementation of market entry strategy. It has been recommended that after the product is established in India, the manufacturing activity in India should be considered at an appropriate stage so to avoid high import tariffs.

3. Redefining marketing strategies for a JV company

A German Indian Joint Venture company had set up a manufacturing plant in India to produce plant performance enhancement equipment for Indian & export markets. Even after five years of production, the company could not reach a breakeven and was accumulating losses.
Markstrat-Consulting was hired to advise the company to recommend a proper marketing strategy so as to develop the Indian market and to gain higher volumes so as to reach above eighty percent capacity utilization. Markstrat-Consulting studied the entire business structure of the company and recommended a change in the product mix with emphasis on product development. Market expansion & market development strategies were prepared; marketing organization was restructured and fresh strategies were evolved to ensure intensive customer education and extensive penetration. The company has turned around and is well on its way to wiping out accumulated losses.